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About Us

We’re an artisanal haircare brand based in Miami, FL, founded on the belief that our unique hair textures should be celebrated. Freesia’s products are designed with high-performing formulas that create lasting nourishment, with individuality placed at the heart of everything we do.

Let the transformative be the natural, and let our beauty rituals be a homecoming. Live freely. Live Freesia.  

We are...

We are silicone free.

Why do we pledge to keep our products silicone-free? Silicones offer instant smoothing and conditioning effects, which make hair initially appear healthier. However, silicones create a barrier that prevents moisture from penetrating the hair shaft. This coating blocks essential nutrients and proteins from being absorbed, leading to brittle, dry strands and inevitable breakage. At Freesia, we've conducted extensive research into biotechnology and effective application methods to bring you the best that the industry has to offer.

We are committed to sustainability.

It is our mission to only create premium products that are eco-friendly with ingredients that are ethically sourced.
Our bottles are made of glass and are reusable. Stay tuned for our biodegradable serum refill pouches!

We are transparent.

All of our ingredients are cruelty-free and from carefully selected vendors to make sure they are up to our standards. Additionally, our products are all made by hand, assuring we maintain superior quality control and consistency in our products.

We are so glad you're here!

It is an honor for our products to have a place in your self-care rituals, and we have more formulas in development that we can't to share with you!

From Our Founder

After discovering that the ingredients in my go-to products were contributing to the pollution of marine ecosystems, as a seaside dweller, I decided to take matters into my own hands. My goal in creating Freesia was simple - to create sustainable products that look and feel lavish, and to transform my haircare routine into a sensorially elevating moment.
Living in a humid climate, it's been difficult to find a serum that meets my hair's moisturization needs without weighing it down. I can confidently say that our first fully developed formula has given my hair the best shine, slip, and definition I have ever experienced.
Fragrance is also essential to the vision of this business. The fragrance world is vast and incredibly complex, with such a unique interplay of chemistry and artistry. It felt obvious to bring a passion for perfumery to the development of my products.
Thank you for being a part of this adventure. Freesia is a celebration of individuality and intentional living, and I am thrilled to share it with you!
Lots of love,
Kate